Customer service guru Simon Scarborough has changed the name of his consultancy – to reflect a wider range of recent business wins.

Mr Scarborough, former general manager of Bournemouth’s Norfolk Royale hotel, set up the Assured Hospitality consultancy in mid-2013 to offer best-practice advice to tourism businesses across Dorset.

Barely two-and-a-half years later, his client base has expanded beyond the tourism sector, prompting the decision to re-launch the company as Simon Scarborough Associates.

“Since setting up my own company, I have had the pleasure of working with a great many tourism-related organisations in and around Dorset,” says Mr Scarborough,” and I fully intend to continue that work.

“In recent months, however, I have been contracted by several companies – at a local, regional and national level – outside the tourism sector.”

In today’s commercial world, he says, forward-thinking entrepreneurs need to differentiate themselves from their competitors, and quality customer service is a sure-fire way of winning and retaining new business.

“I’m now working with a much broader client base, covering the legal, academic and retail professions, so we had rather outgrown the ‘hospitality’ tag.”

Mr Scarborough can be contacted on 07801 571357 or via the company’s new website,