UK hoteliers’ 2014 prospects are generally positive, according to analysts at PricewaterhouseCoopers (PwC), even though consumers remain very price-sensitive.
Britain’s improving economic health has boosted hotel performances both within and outside London, PwC says, with hotels in the regions seeing “a remarkable recovery”.
Liz Hall, head of hospitality and leisure research at PwC, said: “The economy has put the fizz back into the UK hotel sector with a return to confidence and stronger demand.
“Despite ADR (average daily rate) levels still reflecting continuing consumer and corporate price sensitivity, it’s a very positive story. Continued economic recovery should mean sustained and enhanced prospects for hoteliers in 2014.”
So, from Simon Scarborough Associates, our very best wishes for a happy – and prosperous! – New Year.